Monday, July 11, 2011
Marketing at its best
My mother "suggested" I go shopping with her since I needed a few things from the store and taking one car would save gas. I think my mom soon figured out her mistake of inviting me along with her. After taking how many design and marketing courses, I am not the usual shopper. I critique packaging designs, promotion placement and where something is located in the store. Or, more simply, I take the fun out of shopping. I will point out when companies are actually tricking you into buying their product.
I do have my moments of weakness in some cases, where even I am duped into buying something I don't need. And this is where this little Orangemen cheerleading outfit comes into play. I am a huge SU fan, and I plan on making my kids fans as well (in a nice way, and they can choose a different team when they are older as long as it is not Georgetown or UCONN) I argued with my mom that I wanted to buy it for my future daughter, because who knows if I will be able to find one whenever I do have kids. We debated back and forth for about five minutes, until my mom brought up the point that I might not have a daughter. And the $20 no longer seemed reasonable to put the outfit away for a later date.
Moral of the story: even those who know that they are resiliant to being duped sometimes fall for great marketing.
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